Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. through using floor prices. Here’s a simple real-time bidding example. Let’s say a user is playing a game on their phone where ads appear between levels. In this short window https://relatriosdedesempenho62703.affiliatblogger.com/80875016/os-princípios-básicos-de-publicidade-online