Brand identity expresses what a brand stands for by means of distinct, recognizable components that set it besides competitors. In Creating Brand Value, Avery likens brand identity to designing a set of tinted glasses: “These Eyeglasses color how shoppers have an understanding of, experience, and worth a products or services,” https://creativegraphicstudio00865.glifeblog.com/36937945/how-digital-design-templates-can-save-you-time-stress-and-money